What's that? You think I don't like the Peters map because I'm uncomfortable with having my cultural assumptions challenged? Are you sure you're not ... ::puts on sunglasses:: ... projecting?
Map projection, or how to represent the spherical Earth surface onto a flat support (paper, screen...) to have a usable map, is a long-time issue with very practical aspects (navigation, geographical shapes and masses visualization, etc.) as well as very scientific/mathematical ones, involving geometry or even abstract algebra among other things. There is no universal solution to this problem: Any 2D map projection will always distort in a way the spherical reality. Many projections have been proposed in various contexts, each intending to minimize distortions for specific uses (for nautical navigation, for aerial navigation, for landmass size comparisons, etc.) but having drawbacks from other points of view. Some of them are more frequently used than others in mass media and therefore more well-known than others, some are purely historical and now deprecated, some are very obscure, etc.
Randall suggests here the idea that someone's "favorite" map projection can reveal aspects of their personality, then goes through a series of them to show what they can mean.
He may actually believe that all map projections are in a way bad. This could be inferred from the fact that he much later began publishing a series of Bad Map Projections.
Mercator
The Mercator projection was introduced by Flemish cartographer Gerardus Mercator in 1569. The main purpose of this map is to preserve compass bearings; for example 13 degrees east of north will be 13 degrees clockwise from the ray pointing toward the top of the map, at every point. A mathematical consequence is the mapping is conformal, i.e. if two roads meet at a certain angle on the surface of the Earth, they will meet at that same angle on the map. It also follows that at every point the vertical and horizontal scales are the same, so locally i.e. considering only a small part of the map, geographical features (shapes, angles) are well represented, which helps a lot in recognizing them on-the-field, or for local navigation in that small part only. For this reason, that projection (or a close variant) is used in several online mapping services (such as Google Maps), which means that it is frequently encountered by the general public. A straight line on the map corresponds to a course of constant bearing (direction), which was very useful for nautical navigation in the past (and thus made that projection very well-known).
However, from a global point of view, this projection is radically incorrect in how it shows the size of landmasses (for instance, Antarctica and Greenland seem gigantic), and furthermore, it always excludes a small region around each pole (otherwise the map would be of infinite height—all north–south meridians continue vertically indefinitely rather than ever converging to a single point), so it doesn't provide a complete solution for the problem of map projection. The comic implies that people who like that projection aren't very interested with map issues, and typically use what they are offered without thinking much about it.
Van der Grinten
The Van der Grinten projection is not much better than the Mercator. It was adopted by National Geographic in 1922 and was used until they updated to the Robinson projection in 1988.
The Van der Grinten projection is circular as opposed to the Mercator projection. The fictional person believes a circular map is more fitting to the real Earth's three-dimensional spherical nature because both are round. This belief fails to recognize that a two-dimensional circle has very little in common with the surface of a sphere, and thus this projection still causes a vast distortion of space and area. Because of this, Randall implies the Van der Grinten enthusiast to be optimistic and childishly simple-minded (e.g. "you like circles").
Robinson
The Robinson projection was developed by Arthur H. Robinson as a map that was supposed to look nice and is often used for classroom maps. National Geographic switched to this projection in 1988, and used it for ten years, switching to the Winkel-Tripel in 1998.
The Beatles was a rock band that enjoyed great commercial success in the 1960s, and are widely considered the best act ever in the genre of popular music. The Beatles, coffee, and running shoes are all things that are very commonly enjoyed and largely uncontroversial, as well as being comforting. Liking these specific things suggests an ordinary, easygoing lifestyle paralleled by the projection.
Dymaxion
Also called the Fuller Map, the Dymaxion map takes a sphere and projects it onto an icosahedron, that is a polyhedron with 20 triangular faces. It is far easier to unwrap an icosahedron than it is to unwrap a sphere into a 2D object and has very little skewing of the poles. Buckminster Fuller was an eccentric futurist who believed, for example, that world maps should allow no conception of "up" or "down". He was therefore more than happy to defy people's expectations about maps in the pursuit of mathematical accuracy.
Randall associates the projection to geek subculture and niche markets:
- Isaac Asimov was an American science-fiction writer, who (as well as publishing many textbooks) is considered the father of the modern concept of robots. He invented the Three Laws of Robotics. He also worked on more than 500 books throughout his career.
- XML is the eXtensible Markup Language. It is used to represent data in a format that machines can read and understand, as well as being human-readable. In practice, XML is cumbersome to read.
- Toed shoes are a favorite of Randall's to pick on. In society they are seen as a geek clothing item.
- Brought to the world by Dean Kamen, the Segway PT was supposed to be a device that changed the way cities were built. In practice, it had the same problems as other novel personal transporters, such as the Sinclair C5 many years earlier. Small, powered vehicles didn't fit neatly into the existing infrastructure for cars, bikes or pedestrians; using them on roads or sidewalks could be unsafe, illegal or both. Early versions of the Segway also cost more than a used car, such that they were never widespread enough to provoke legal or infrastructure changes. The devices found a small niche among law enforcement, mall/airport security and tour operators, rather than private owners. The former owner of Segway Inc., the late Jimi Heselden, accidentally rode his Segway off a cliff in 2010. Ninebot, then owner of the Segway brand, announced in 2020 that the flagship 2-wheeled self-balancing vehicle would be discontinued.
- At the time of comic release, 3D goggles, nowadays widely known as VR headsets, were considered a gimmick at best. The original idea is as old as 3D graphics, but it never really took off until mid-2010s. Earlier products were very unwieldy and offered poor graphics quality, so no one took this technology seriously.
- Dvorak is an alternate keyboard layout to QWERTY. According to legend, QWERTY was invented to help keep manual typewriters from jamming (by placing the most used keys far from each other) but Dr. August Dvorak performed many studies and found the mathematically optimal keyboard layout to reduce finger travel for right handed typists. While some claim Dvorak is technically better than QWERTY, QWERTY had become the standard. Most keyboards were laid out in QWERTY format, but a lot of software exists to remap the keys to DVORAK for those interested in typing faster. Retraining the brain to use Dvorak takes perhaps a week. It has become a recurrent theme on xkcd.
Winkel-Tripel
Proposed by Oswald Winkel in 1921, the Winkel tripel projection tried to reduce a set of three (Tripel: German for triple) main problems with map projections: area, direction, and distance. The Kavrayskiy projection is very similar to the Winkel Tripel and was used by the USSR, but very few in the Western world know of it.
The comic links this projection to hipster subculture. The hipster stereotype is to avoid conforming to mainstream fashions. "Post-" refers to a variety of musical genres such as post-punk, post-hardcore, post-minimalism, post-rock, etc. that branch off of other genres, and are generally considered less accessible than the genres that spawned them. Liking a genre just called "post-" implies that the listener prefers music that is less mainstream, and may have that as the only criterion for listening. This projection was later used in 2242: Ground vs Air.
Goode Homolosine
The Goode homolosine projection takes a different approach to skewing a sphere into a roughly circular surface. It was created by John Paul Goode as an alternative to the Mercator, which Goode described as "evil." It is an equal area map, but aims to reduce distortions to the landmasses — as a concession, the map has several interruptions through the oceans.
The Goode projection is often called a "flattened orange peel." Traditionally this is taken to mean no map will be perfect; just like an orange peel will tear if you try to flatten it with your hands, any flat map of Earth will have concessions, even Goode's. However, Randall is suggesting that people who like this map doesn't notice the limitations and focuses on literally flattening an orange peel. Overall Randall's write-up gives the impression of jumping straight to easy solutions for other things in life, despite those solutions having nuanced problems that are more difficult to address.
People often make arguments that if normal people ran the United States, then the US wouldn't be in the trouble it is. This is from the belief that career politicians are simply out to make money and will only act in the interest of their constituency when their continued easy life is threatened (usually around election time). While some form of this view is very common and probably pretty much correct, Randall is saying that someone who likes this map may take this to extremes.
Airline food is another, much maligned, problem. How do you store enough food to feed people on long airplane trips? What kind of food can be served in an enclosed, low-air-pressure environment? The common solution is to use some kind of prepackaged, reheated meal. Randall is saying that the people in favor of the Goode Homolosine wonder why the airlines don't simply order meals from the restaurants in the airport, store that food, and serve it, rather than using bland reheated food. However, this seemingly-obvious solution ignores how being in an airplane dulls your sense of taste. Airplane food is actually over seasoned for eating on the ground, meaning that if airlines switched to restaurant food it would probably taste even blander. There would also be issues with acquiring special meals (for example, vegetarian, Kosher, and Halal meals), especially if suitable restaurants were not in close range to the airport. Airport restaurants tend to also be more expensive than usual.
Older cars burned oil like mad fiends, and oil back then would become corrosive to the innards of an engine, so oil had to be changed often. But, with the introduction of synthetic motor oil and better designed engines, new cars only need their oil changed about every 10,000 to 15,000 miles. A common conspiracy theory is that modern automobile oil manufacturers still recommend that car owners change their oil every 3,000-5,000 miles to "drum" up more business, even though that frequency is unnecessary.
All of these references suggest that people who like the Goode Homolosine projection are fans of simple solutions to problems. However, while the solutions appear to be an easy, common-sense solutions, they all rely on over-simplifying the problem, and ignoring any problems introduced by the solution itself. For instance: the restaurants might have trouble making enough food for the whole plane, and it could get cold before being served; the air conditions aboard planes can affect taste, so airlines say they optimize for this; there is no such thing as a "normal" person, and if there were, they would have less political experience than politicians, while remaining subject to the same pressures and problems with the larger political system; and the Goode Homolosine projection, while mostly resembling a flattened orange peel as suggested by the earlier analogy, does indeed cut down on distortion, but also has serious problems of its own, such as leaving huge gaps of nothingness between the continents, making distances across the oceans difficult to visualize, and splitting Greenland in half.
Hobo–Dyer
The Hobo–Dyer projection was commissioned by Bob Abramms and Howard Bronstein and was drafted by Mick Dyer in 2002. It is a modified Behrmann projection. The goal was to be a more visually pleasing version of the Gall–Peters.
As is discussed in the Gall–Peters explanation, the Gall–Peters was developed to be equal area, so that historically colonised and economically disadvantaged areas nearer the equator are not diminished in area by the map projection, nor 'global north' areas enlarged.
Randall associates the Hobo–Dyer projection to "crunchy granola" — a stereotype associated with vegetarianism, environmental activism, anti-war activism, liberal political leanings, and some traces of hippie culture.
With feminism becoming mainstream and non-binary genders being more widely accepted, some have begun to invent gender-neutral pronouns so that when referring to a person whose gender is not known they cannot be offended by being referred to by the wrong pronouns. In Middle English 'they' and 'their' were accepted genderless pronouns that could replace 'he', 'she' as well as be used to represent a crowd, but this usage is considered by some to be grammatically incorrect because of the plural/singular debate (stupid Victorian Grammarians!). There have been many attempts at popularizing invented gender-neutral pronouns and they are beginning to achieve some degree of success in the mainstream.
Plate Carrée
Also known as the Equirectangular projection, it has apparently been in use since approximately 100 CE. The benefit of this projection is that latitude and longitude can be used as x,y coordinates. This makes it especially easy for computers to graph data on top of it.
According to the comic, the projection appeals to people who find much beauty in simplicity.
A Globe!
In any good discussion there has to be at least one smart-ass. This is a comic about map projections, the science of taking a sphere and flattening it into 2 dimensions. The smart-ass believes that we shouldn't even try: a sphere is, tautologically, the perfect representation of a sphere.
To quote The Princess Bride: "Yes, you're very smart. Shut up."
A globe is the "map projection" used by Google Earth when zoomed out.
Notably, what is depicted in the panel itself (the comic being 2D) is technically an orthographic map projection.
Waterman butterfly
Similar to the Dymaxion, the Waterman butterfly projection turns a sphere into an octahedron, and then unfolds the net of the octahedron, which was devised by mathematician Steve Waterman based upon the work of Bernard J.S. Cahill.
Bernard Cahill published a butterfly map in 1909. Steve Waterman probably has the only extant "ready to go" map following the same general principles, though Gene Keys may not be far behind. Waterman has a poem with graphics in a similar vein to this xkcd comic that is worth reading.[1]
Polyhedral projections like Cahill, Dymaxion or Waterman typically offer better accuracy of size, shape and area than flat projections, at the expense of compass directionality, connectedness, and other complications.
The joke is that the person responding deeply understands map projections; anyone who knows of this projection is a person that Randall would like to get to know.
Peirce quincuncial
The Peirce quincuncial projection was devised by Charles Sanders Peirce in 1879 and uses complex analysis to make a conformal mapping of the Earth, that conforms except for four points which would make up the midpoints of sides and lie on equator (the equator is represented by a square and the corners connect the sides in the middle.)
Inception was a 2010 movie about meta lucid dreaming. It has a complex story that is difficult to follow and leaves the viewer with many questions at the end, and almost always needs to be watched multiple times to be understood.
The human brain is not well developed to deal with oddly obvious things. One example is that everyone has a skeleton, but everyone is surprised to see a part of their body represented by an X-ray. Another is the fascinating complexity of the human hand, a machine which is amazingly complex, driven by a complex interplay of electrical and chemical signals; yet is the size of the hand and so useful. A fascination with or fixation on such thoughts is often associated with an altered state of mind brought on by marijuana consumption. Therefore, Randall may be implying that this map would appeal to stoners. A later version of "You have really looked at your hand" was encountered in the what if? article Lethal Neutrinos, where in one part Randall says to "look at your hand", then later "OK, you can stop looking at your hand now".
Gall–Peters
The Gall–Peters projection is mired in controversy, surprisingly for a map projection. James Gall, a 19th-century clergyman, presented this projection in 1855 before the British Association for the Advancement of Science. In 1967, the filmmaker Arno Peters created the same projection and presented it to the world as a "new invention" that put poorer, less powerful countries into their rightful proportions, (as opposed to the Mercator) during the US civil rights movement, when society was very concerned about social justice. Peters played the marketing game and got quite a few followers of his map by saying it had "absolute angle conformality," "no extreme distortions of form," and was "totally distance-factual". These claims were in fact false. The Mercator projection distorts size in favor of shape, and Gall-Peters distorts shape in favor of size, being especially inaccurate at the equator and the poles.
Anyone who loves such a politically charged map that has become popular by way of marketing stunts and false claims, Randall would rather not have anything to do with. Alternatively Randall just dislikes this map projection so much due to the above mentioned major inaccuracies, that he hates anyone who likes it.
Title text
The title text references a meme from CSI: Miami, in which the star, David Caruso, starts a sentence, then puts on his sunglasses and ends the sentence with a corny pun. In this case, the pun is on map projection and projection in psychology. Psychological projection is an unconscious defense mechanism wherein a person who is uncomfortable with their own impulses denies having them and attributes them to other people, and blames these people for these impulses. The Sunglasses internet meme has been used in other comics as well.